Balancing of Rotating Machines

Adjusting OF ROTATING MACHINES The main thing to be investigated to control vibrations is to attempt to modify the source with the goal that it creates less vibration. This strategy may not generally be plausible. A few instances of the wellsprings of vibration that can't be modified are tremor excitation, environmental choppiness, street harshness, and motor ignition precariousness. Then again, certain sources, for example, unbalance in pivoting or responding machines can be changed to decrease the vibrations.This can be accomplished, normally, by utilizing either inward adjusting or an expansion in the exactness of machine components. The utilization of close resistances and better surface completion for machine parts (which have relative movement as for each other) make the machine less helpless to vibration. Obviously, there might be financial and producing requirements on the level of adjusting that can be accomplished or the accuracy with which the machine parts can be made. Th e nearness of an offbeat or uneven mass in a pivoting plate causes vibration, which might be worthy up to a certain level.If the vibration brought about by an unequal mass isn't satisfactory, it very well may be wiped out either by expelling the capricious mass or by including an equivalent mass in such a position, that it drops the impact of the unbalance. So as to utilize this method, we have to decide the sum and area of the unconventional mass tentatively. The unbalance in viable machines can be ascribed to such abnormalities as machining blunders and varieties in sizes of screws, nuts, bolts, and welds. In this area, we will think about two kinds of adjusting: The static unbalance can be rectified by expelling (boring) metal at the chalk mark or by including a load at 180â ° from the chalk mark. Since the size of unbalance isn't known, the measure of material to be evacuated or included must be controlled by experimentation. This strategy is called single-plane adjusting, sinc e all the mass lies essentially in a solitary plane. †¢The single-plane adjusting method can be utilized for adjusting in one plane that is, for rotors of the unbending plate type.If the rotor is a stretched inflexible body, the unbalance can be anyplace along the length of the rotor. For this situation, the rotor can be adjusted by including adjusting loads in any two planes. For accommodation, the two planes are typically picked as the end planes of the rotor. Nonetheless, in numerous down to earth applications, for example, turbines, blowers, electric engines, and siphons, a substantial rotor is mounted on a lightweight, adaptable shaft that is upheld in direction. There will be unbalance in all rotors because of assembling errors.These unbalances just as different impacts, for example, the firmness and damping of the pole, gyroscopic impacts, and liquid erosion in heading, will make a pole twist in a convoluted way at certain rotational velocities, known as the spinning, wh ipping, or basic rates. Spinning is characterized as the turn of the plane made by the line of focuses of the orientation and the twisted shaft. Reference interface: http://classof1. com/schoolwork help/designing schoolwork help

Resurrection And Christ Essay Example For Students

Revival And Christ Essay For a long time, specialists all through the world have planned to catch and depict a specific topic or subject in understanding to their strict convictions, individual impacts, and state of mind, or dependent on upon cultural impacts. The figure of Christ and the way wherein he has been delineated has differed colossally throughout the years, which is exceptionally demonstrative of changing social perspectives. Piero della Francescas Resurrection of 1463, and Julie Rraps Christ of 1984, have each delineated a Christ like figure in a manner that represents their own convictions and furthermore mirrors the publics position in regards to the portrayal of Christ at the time every work of art was finished. The two works of art are fundamentally unique in style and portrayal, as every craftsman has chosen various media and totally various methodologies and translations. These critical contrasts are for the most part because of the periods where every fine art was delivered. Francescas fresco is an exemplary result of the Italian Renaissance time frame, while Rraps piece is demonstrative of our changing society and its strict qualities. Israel, 1997, p. 160. Francesca made his piece during the Early Renaissance time frame toward the start of the fifteenth century, where confidence in the hypothetical establishments of workmanship was profoundly positioned. During this time, numerous instances of Ancient workmanship were respected as both a wellspring of motivation and furthermore as a record of experimentation that had the capacity to uncover the achievement of the previous incredible craftsmen. Pioch, 1996, p. 1. About this time, there was as yet a set configuration of how specific Christian figures were seen to have showed up; consequently Francesca has portrayed the figure of Christ in the sound system composed observation. However he has done as such in a way that completely epitomizes the time he was in, and furthermore demonstrates his own advantage and accomplishment with the utilization of point of view. On the other hand, Rraps photomontage Christ has been incorporated when female sound system types are being tested. The work of art challenges the male predominance of past craftsmanship. Run of the mill of postmodern craftsmanship, this piece is an incredible women's activist articulation, and is with regards to a large number of her past works of art. Israel, 1997, p. 160. The two works of art are observably unique quickly after review, as Resurrection is a fresco and Christ is a photomontage. The fresco was ordered with the utilization of color being applied to wet mortar, while the photomontage is generally an establishment course of action that has utilized a montage procedure with the utilization of photos. Rrap has utilized a bit of workmanship by Munch and illustrated the figure it portrayed, and afterward situated herself while semi-bare inside the diagram. It is this position of herself inside the layout that has empowered her to sneak out of the generalization of the female Israel, 1997, p. 160. The picture was then isolated and disconnected, with the utilization of thick brush strokes out of sight, making a feeling of development. Restoration anyway has been created in an unquestionably increasingly basic way, with the organization including Jesus remaining with one leg raised onto a tomb, while four Roman gatekeepers are dozing by the tomb at his feet. Jesus, wrapped in red fabric, is holding a banner in a practically triumphant and insubordinate motion. The closer view figures have all been set in context, yet the foundation shows up very strange related. Barely any hues have been utilized in Christ, yet the picked shades of yellow and dark bury blended out of sight, red on blue for the cross, and the overstated yellow substance tone in the photograph on the blue have all been utilized effectively. They each add to the general impact of the picture in a positive mode. On the other hand, Francescas fresco has incorporated the utilization of sensible shading all through the whole picture. The hues have been utilized capably and made tone and profundity in all parts of the fresco, adding to the ideal reasonable portrayal of figures. Hopwood, 1996, p. 80B. Every craftsman has picked and utilized their shading in a methodology that is demonstrative and run of the mill of their time, Francesca specifically. .u207aee0696616b555918a8659e9f3e80 , .u207aee0696616b555918a8659e9f3e80 .postImageUrl , .u207aee0696616b555918a8659e9f3e80 .focused content region { min-stature: 80px; position: relative; } .u207aee0696616b555918a8659e9f3e80 , .u207aee0696616b555918a8659e9f3e80:hover , .u207aee0696616b555918a8659e9f3e80:visited , .u207aee0696616b555918a8659e9f3e80:active { border:0!important; } .u207aee0696616b555918a8659e9f3e80 .clearfix:after { content: ; show: table; clear: both; } .u207aee0696616b555918a8659e9f3e80 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; darkness: 1; progress: mistiness 250ms; webkit-change: murkiness 250ms; foundation shading: #95A5A6; } .u207aee0696616b555918a8659e9f3e80:active , .u207aee0696616b555918a8659e9f3e80:hover { haziness: 1; change: obscurity 250ms; webkit-progress: murkiness 250ms; foundation shading: #2C3E50; } .u207aee0696616b555918a8659e9f3e80 .focused content zone { width: 100%; position: relative; } .u207aee0696616b555918a8659e9f3e80 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content design: underline; } .u207aee0696616b555918a8659e9f3e80 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u207aee0696616b555918a8659e9f3e80 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe span: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-tallness: 26px; moz-fringe range: 3px; content adjust: focus; content beautification: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u207aee0696616b555918a8659e9f3e80:hover .ctaButton { foundation shading: #34495E!important; } .u207aee06 96616b555918a8659e9f3e80 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u207aee0696616b555918a8659e9f3e80-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u207aee0696616b555918a8659e9f3e80:after { content: ; show: square; clear: both; } READ: Civil Disobedience EssayDespite the monumental position that Jesus has been set in inside Resurrection, his outward appearance alongside the general piece of figures and the scene makes a practically serene and quiet mind-set. The situating of each figure creates an amicable equalization, which is praised by the variety of shading and space. The whole idea of the creation is normal for the Renaissance time, where the advancement of scientific use of craftsmanship standards was constantly being created alongside numerous other new masterful ideas in the entire resurrection time frame. Hopwood, 1996, p. 92. Much the same as Resurrection with respect to social impacts and condition, Christ has been finished so that it as well, is illustrative of its social condition. This is appeared in a few different ways, including the way that Rrap has shot herself bare, aside from a white material falling beneath her stomach area. She has not the slightest bit endeavored to cover her bosoms, which shows societys developing acknowledgment of the practically bare female structure being utilized in present day craftsmanship. It isn't the detail of showing up semi bare in any case, that is generally demonstrative of todays social atmosphere. Or maybe, it is simply the position in such a posture and portrayal of Jesus that gives the greatest understanding into the social air of today. It is a strong women's activist proclamation that transparently challenges the generalized job of ladies in craftsmanship all through earlier hundreds of years. Isreal, 1997, p. 161. Both Francescas Resurrection and Rraps Christ have been delivered in manners that adjust to their particular periods. Every craftsman has passed on their picked topic of Christ in such a way, that unmistakably appears and outlines the social condition of their time. This has been outlined through the general format and arrangement, highlighted by components, for example, shading and variety. However the social atmosphere has been delineated most essentially through the manner by which the figure of Jesus has been depicted. At first as a male, at that point strikingly as a female, more than four centuries later. To numerous individuals, this is an indication of progress, yet according to similarly the same number of, it is likewise step in reverse.

D.C. Connections COLUMBIA UNIVERSITY - SIPA Admissions Blog

D.C. Connections COLUMBIA UNIVERSITY - SIPA Admissions Blog I know that the location of a graduate school is an item on the minds of those applying, but I wanted to offer a bit of perspective. Many applicants for example might think that if they want to get a job at the United Nations, SIPA would be the best choice because the U.N. and SIPA are both in New York City. While it is true that SIPA and U.N. are both in NYC and that many SIPA students do take advantage of this, it is also true that many of those who hold positions at the U.N. hold degrees from schools located outside of New York City. Why am I bringing this up? Well it came to my mind when I received this email from our Career Services Office recently: Stay Connected with Columbia During Your Summer in Washington, D.C. Columbia’s Office of Government and Community Affairs will sponsor several events for Columbia students spending the summer break in Washington DC. In addition, they will maintain a listserv to help get the word out about these and other events and opportunities of interest. An interesting item of note is that Washington, D.C. ranks second in terms of cities with the most SIPA alumni. It is probably not surprising that NYC is ranked first. Just like it is possible for students that graduate from schools outside of NYC to work at the U.N. (or any of the multitude of organizations in NYC) it is possible, and actually highly likely, that many of our graduates will work in Washington, D.C. Last summer when I finished a recruiting event being held in D.C. I randomly ran into three current SIPA students that were doing internships in D.C. and two students that have worked in my office this year are both moving to D.C. shortly to start working full time. D.C. is just one example of course, we have over 16,000 graduates living in over 150 countries across the globe. But as I stated in my pro-con entry a while back, NYC is a great place to spend two years of your life. I will warn you though, you might end up addicted to NYC like me.

Final Essay Ethics - 5945 Words

Final Essay A Case Study of Roche’s Drug Trials in China Introduction In business we must evaluate decisions along ethical lines and we must recognize that, for the long-term benefit of society, we cannot always make these decisions based simply upon a profit motive. The following case exemplifies the complexities inherent in business decisions. The case examined addresses whether it is worth doing something ethically questionable for the sake of a justified end. In 2010, the pharmaceutical company Roche came under fire from Traidos Bank, the Berne Declaration, Greenpeace, and other critics for its policy of testing an organ transplantation drug called CellCept in China. CellCept is a drug designed to â€Å"prevent the rejection of†¦show more content†¦As Roche makes clear, â€Å"CellCept was a medicine which had saved and continued to save thousands of patients’ lives by preventing post-transplant organ rejection.† If CellCept can receive regulatory approval in China then it could improve the lives of many people, as well as save them from other costly or less effective alternatives. In order to properly conduct an ethical analysis of this case study, each relevant party must be distinctly identified. The primary decision maker, the pharmaceutical company Roche, holds an interest in the revenues it would receive from regulatory approval. While it is easy to assume that businesses are driven solely by the profit motiv e, the company spokesperson’s statement, â€Å"Withdrawing [CellCept] from the market in any country would be morally unthinkable†, indicates that Roche may be legitimately interested in the welfare of its end users. The party most impacted by Roche’s decision is medical patients waiting for organ transplants in China. This party is actually made up of two categories: those patients who will participate in Roche drug trials, and those who would receive the drug CellCept only in the event of Chinese regulatory approval. We can assume both of these groups belong to the same patient party for the following reasons. First, Roche has indicated that independent institutions conduct organ procurement, and we have been given no information to indicate that procurement procedures are different for test patients asShow MoreRelatedMedical Ethics Final Essay : Medicine1553 Words   |  7 Pages Medical Ethics Final Essay Salem Mojadidi CSU Eastbay Professor Smith HSC 3720 November 21, 2014 The day I woke up and realized that my cousins were randomly sleeping on my bedroom floor knew there was something wrong; I was right. 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An Interview With A Health Care Leader Who Selected,...

In order for our current health care system to keep growing and reaching new heights technological advancement are necessary. Patients are doing their own research to find hospital facilities with clinicians that are using advanced new technologies to diagnose and treat with minimally invasive procedures that have recovery time, less pain and better outcomes. Advances in health care technology are contributions from nurses, physicians, patients and other health care professionals. Technology used in health care is used by clinicians to provide safe, effective and efficient care in order to have better patient outcomes. With the help of technology clinicians are able to gather patient information better for research, treatments, and†¦show more content†¦Hundreds of thousands of patients fall in the hospital every year in the United States with at least 30-50 percent resulting in injury (The Joint Commission, 2015). Sam stated on average a typical patient who suffers a fall ad ds an extra 6-7 days to their hospital stay (The Joint Commission, 2015). Selection Sam states her â€Å"Epiphany† came when the hospital was in the transition to change old hospital beds to new Versa care beds. Sam states she was sitting in the auditorium listening to the Representative of Versa care bed talk about all of its functions and capabilities and â€Å"it just hit me†/ Versa care beds are supposed to be the â€Å"Cadillac† of hospital beds and it also had an option to link bed alarms to the call bell system which can be programmable to every spectra link phone being used on a given nursing unit. Sam stated as soon as the presentation was over, she ran to the representative and asked if it was possible for the Versa care bed to community with our Hill-Rom call bell system and when she heard it was possible she nearly jumped. Sam was thinking that if a patient gets up from the bed and the bed alarm starts to ring, clinicians at that time try to listen and respond to where the noise might be coming from which takes

The Civil War an Inevitable Conflict Free Essays

The bloodiest time in history for America was during The American Civil War; a time when Americans fought against themselves for their own rights in which they believed they were entitled to. To many it would be considered shocking and absurd to say the Civil War was something that could have avoided – and they’re right. The Civil War was an unavoidable and ultimately inevitable conflict that was essential to the evolution of our nation. We will write a custom essay sample on The Civil War: an Inevitable Conflict or any similar topic only for you Order Now The differences between the North and the South, economically and politically, were majors players on why the two divided halves of the America could not prosper together at that time; that and the fact that they had previously tried to compromise also makes the Civil War the inevitable and undeniable conclusion of this melting-pot of problems brewing between the two sides. Excellent introduction There were many differences between the antebellum North and South regions of America, and many of these were economical. The most obvious of which is that the North was, for the most part, industrial; while the South on the other hand was economically dependent of the production of staple crops (primarily cotton). The production of cotton in the South with the advent of the cotton gin soared, causing an increase of labor required; this lead to a dependency on slave labor in the south. Slavery was something the North often looked down upon and also held little or no value to them. How could a nation survive with no conflict when there were two very distinct sides that held opposing economic ideals and beliefs? In terms of politics, there were polarizing differences between the North and the South with their ideals and philosophies. Political parties at the time right before the start of the Civil War often catered to either the North or the South specifically; for example there was the Republican Party which was first organized in 1854 in opposition to Stephen Douglas’s introduction of the Kansas-Nebraska Act into Congress. The Republican Party exclusively catered to the benefits of northerners. They favored internal improvement, building transportation routes between the north and the west while relying on the southerners to foot the bill (while receiving no benefit of their own). The election of the Republican candidate Abraham Lincoln was the last straw for the southerners politically. Why would they want to be part of a nation with a leader that would not fairly and accurately represent them? Excellent paragraph In spite of these differences, the North and the South tried to compromise with each other VIA a series of legislations. They tried to exhaust their other options before going to war, like diplomatically attempting to compromise; but it ultimately only succeeded in temporarily putting off the war, though not preventing it. For example they established the Kansas-Nebraska act which created the territories of Kansas and Nebraska in 1854. They included the idea of popular sovereignty into the proposal which established that settlers could vote on whether or not to allow slavery. They included this idea in hope that it would ease relations between the North and the South. Though in reality all it did was create conflict, opponents of the act denounced it as a concession to the slave power of the south. The heinous amount of American blood that was shed during the American Civil War was nothing but inevitable. The polarizing differences between the North and the South both politically and economically are what ultimately drove the two sections of the nation apart. The failure to compromise between these differences diplomatically is what led them to come to the undeniable conclusion that war was unavoidable. How to cite The Civil War: an Inevitable Conflict, Papers

Professional Development in Business

Question: Discuss about the Professional Development in Business. Answer: Introduction: Leaders guides and motivates vision to frame something new for his team members. They show the accurate direction to the team. An able leader should have a unique idea and skills to lead his team in the attainment of the goals and objectives (Northouse 2015). This report proposes a framework of the standards of rendering direction to the organizations and brings together the diverse yet complete information about the leaders who have acted on similar projects. The report is a step forward towards the growth of new occupational standards. This report aims at providing the skills and qualities of a successful leader required in a booming business. Here, Andy Palmer, the chief executive officer of Aston Martin is chosen for the case study. A brief overview of Andy Palmers leadership style, traits, attitudes, behavior and power is explored in this report. The report proceeds with a brief view on the leadership skills theory and then focuses the leadership styles of Andy Palmer. Aston Martin is being chosen for the case study to analyze the strategies undertaken by the CEO, Andy Palmer to increase the brand value and sales of the organization. The product placement strategies by the marketing executives increase the revenue of the company. The data collected are qualitative in form. Both primary and the secondary data are collected for the case study. Primary data is collected by interviewing the executives and customers by forming a questionnaire. Secondary data is collected from secondary sources like company statistics, documents supplied by the company and journals. Literature Review: Leadership is a complex procedure about the qualities and the competencies that can capture the nature of the leaders. A study on the leadership skills of the successful leaders reveals the capabilities inbuilt within him. Effective leaders can co-ordinate with his team irrespective of the number of team members (Certo 2015). Leaders implement empowerment within the organization to motivate the employees. The leaders must first empower themselves in order to create the environment of empowerment within the organization. Employees under insecure leadership cannot perform well (Day et al. 2014). They are given below: High level of Integrity and honesty:The essential traits in a successful leaders are high level of integrity and honesty. Motivating and inspiring: An effective leader should be able to communicate with his team members to stimulate and motivate them towards achieving the goal. Good and effective communication skill:Good communication skills are one of the important traits that connect the team with its leaders. Analyzing problems and solving them: Good leaders should be able toanalyze the current market situation and solve the problems for the organization in the way of its achieving its objective. Forming relationships:For every business to succeed a strong foundation of trust and relationship should be built among the employees of an organization. A strong relationship is also required between the consumers and the company. Strategic viewpoint: Good leaders can foresee the problems and take strategic decisions to avoid them. Innovative thinking: Innovation is the key skill for every leader to become successful. To develop technical and professional skill:A good leader should keep himself updated by upgrading his technical and professional skills. Organization choosesthe leadership style based on theories and techniques. The situational leadership style is the often argued to the best type of leadership style as this is based on the variables set by the situation. The type of work, qualifications of the employees and the complexities within the company all takes part in choosing the leadership style of an organization (Cherniss and Boyatzis 2013).The main reasons behind the success and the failure of the CEO of a company depend upon the following points below: To know the employees better:Psychological and behavioral attributes influences the success and the failure of the leadership styles. To understand the culture better:to get a better insight about the company a good connection with the employees, consultants and vendors are essential. The key to become a successful leader is to combine different characteristics of leadership style based on the circumstances. Various approaches of leadership styles are discussed below: Trait Theory: This theory is based on the assumption that individuals inherit certain leadership qualities or traits that are best suited for him. Trait theory often recognizes the behavioral and the personality traits that are best suited for the individual. Inconsistencies between the traits and the effectiveness ultimately led the scholars to shift their model towards search for new explanations for the effectiveness of leadership (VanWart 2014). Great Man Theory: this theory is based on the assumption that great leaders are born and cannot be made (Lu 2012). Contingency theory: this theory focuses on the variable that are related to the environment that determine the which particular leadership style is best suited in a work situation. Thus, this factor is the variable that is related to a particular situation. This theory mainly relates to the leadership styles that are demanded in a specific situation (Bihr et al. 2014). Situational Theory: this theory proposes that the leadership theories are the preset course of actions that the leaders adopt based on the circumstances. This includes appropriate leadership styles and decision-making by the leaders in a particular situation (Campbell, Youngs and Anderson 2013). Behavioral Theory:this theory is based on the great man theory, which focuses on the internal and the intellectual qualities of the leader. Two types of behavioral leadership style as Autocratic and the Democratic. Participative Theory: This theory suggests that the input from the team members are essential and the leader feel that it is relevant for the team member to take part in the decision making process (Campbell, Youngs and Anderson 2013). Transactional Theory: this theory is referred to as the management theory that takes into consideration the supervision, group performance and exchange of thoughts between the leaders and the team members (Marais et al. 2014). Transformational Theory: this leadership style brings about valuable and positive changes among the team members. This leadership model increases motivation and morale among the employers of the organization (Marais et al. 2014). Skill theory: The skill theory states that the knowledge and the skillsacquired are the main factors in effective leadership style. However, it refuses to take into account the inherited capacity to lead effectively. This theory often demands the resources and the efforts that are devoted for the training a development of leaders (Marais et al. 2014). Critical analysis of Leadership skills of Andy Palmer: Andy Palmer is a man with innovative thinking and strategic view point. This particular traits of his character enables him to make a plan to transform Aston Martin into an innovative 21st century car manufacturer which will transform the company from a car manufacturer to an icon in England. According to him, this can be done through strengthening of the core competencies of a luxury sports car manufacturer. Andy palmer has incorporated innovative plans within the organization as the main framework for his future vision of the company (Nurnberger and Holgate 2015). The beauty, power and soul are the tag line of the organization.Andy Palmer is responsible for the product planning, program management and marketing communication on the global basis in the organization. His strategy is to improve controlling of the revenue through mathematical formulae to adjust cost of marketing, sales and cost of transaction (Payne and Lagonda 2015). Here, he uses the trait theory to set goals for the organization. The trait theory mainly brings out the traits and qualities of a leader. However, there is no quantifiable measure to recognize the characteristics of leadership. Forming good relationship with the customer is an essential for a business to succeed. His relentlessly efforts and a constant focus on the target customers enhances the sales and the brand value of the organization (Ritchie 2013). The strategic view point of Andy Palmer enables him to foresee the problems the company may face in the future. So he frames his strategies in a way to escape any such situation. A combination of contingency theory and situation theory of leadership skills is applicable here.The contingency theory is mainly based on the environmental variables. But it is found that leaders like Andy Palmer often tend to acknowledge or penalize the employees. These strategies help Aston Martin to reduce marketing cost and enhance transaction pricing in the target market in both Europe and United States. He is the linchpin in the organization between the development of the product and the sales in the market. Maximizing efficiency in the production process is applied to Aston Martin along with marketing strategies. Good communication skill is an essential for effective leadership. Good communication enables a leader to understand the diverse cultural background of the employees. This in turn helps the employees to take active participation in the project in which they are involved. A combination of participative theory and transactional theory is applicable here. The transactional theory is a servant-leadership theory. The transactional theory is based upon the ethical and monetary needs of the company. However in reality the structure is predominantly supported by power and politics. Good communication with the employees motivate them and thus increases the productivity of the organization. The employees are human beings having psychological and social needs which cannot be satisfied by monetary compensation. The CEO should put emphasis on this factor. The company increases its brand value by advertising campaigns (West 2015). Brand value is steadily increasing and is now ranked within the lea ding brands globally. It is also elevated itself from a car manufacturer to cultural icon in UK. Aston Martin does not have the technologies according to the customers. However, Aston Martin incorporatesthose technologies within the car models and invests more in creating alliance with those companies that are already using these technologies. Andy Palmer emphasized on enhancing customer satisfaction and experience. The objective of every dealer is to achieve the brand value as portrayed in the advertising campaigns. The product planning strategy continuously incorporates innovations and other advanced technologies like automated transmission into the models so that it can meet up with the customer demands in the long run. The electric vehicle will be an inevitable solution to the pollution and the greenhouse gas effect worldwide (Bryman 2015). The CEO also possess the qualities of a born leader which is reflected in his attitude. A combination of great man theory and transformational theory is applicable here. His duty is to extract the best out of the employees of the organization, which cannot be achieved overnight. However, the qualities like integrity and honesty within him will enable him to achieve his audacious goals overtime. The great man theory emphasized on the fact that people from upper class with exceptional living standard can only have leadership skills, which limits the scope of leadership. He finally focuses on converting the company into a premium brand. This conversion goes through different stages of development. Reasons behind choosing Aston Martin: The company Aston Martin is chosen for this case study. The study tries to investigate how the product is placed in the market and to find how effective the strategies are as undertaken by Andy Palmer. The effectiveness of the strategies would reflect the leadership skills of Andy Palmer, the CEO of Aston Martin. Other associated questions that arise with the main question are what kind of benefits for placement of product is perceived (Bryman 2015). The goals of the study are given below: to enhance the brand name of the organization and increase the sales of the company to identify and put the description of the product placement strategies in the history of the company as it is placed Aston Martin DB5 in a James Bond film Goldfinger. to collect interpretations on the convenience of the marketing strategies by the executives of Aston Martin. to gather information about the revenue earned and increased sales resulting from the placement of the product in the target market. Aston Martin encourages its customers to gather and choose from a huge range of options in their models. The company takes pride on its artisanship of the workforce. The birds eye view involves approaching operating system in their model, which can be upgraded overtime. The engineers face a lot of technical constraints and technological challenges. The strategies undertaken by Andy Palmer to encourage the employees and the engineers help the organization to overcome such difficulties and incorporate innovation and scientific research in the process (Payne and Lagonda 2015). The exterior designers, the interior designers and the engineers work together to launch model of Aston Martin in the market. Hence, teamwork is required to complete the project successfully. A good communication among the employees will increase the productivity and efficiency of the team. Aston Martin has an excellent reputation on the quality and the artistry of the product. Aston Martin is trying to make partn ership with other organizations to enhance its quality and efficiency of the product. Data collection: This case study gives a qualitative research on the organization Aston Martin. The study follows a qualitative pattern of research and is supported by social constructionist approach. The social constructionist approach views the society as the process of asserting individuals and the world. The methodology used in the study requires the empirical investigation on the contemporary fact on the context of real life. The study focuses on the product placement marketing strategies and its contribution to increase the profitability of the organization. The study involve s both primary and the secondary data. Primary data is collected by interviewing the executives of the organization. Questionnaire is formed to understand cause behind the strategies chosen by the marketing executives (Lu 2012). Again, interviewing the individuals will give opportunity to gather answers backed by the responses of the interviewees. Secondary data is collected from the secondary sources like journals, news a rticles, documents provided by the organization, the statistics supplied by the organization. The data retrieved are verified based on the primary data collected. Conclusion: The leaders take the key responsibility to increase the competitive advantage in the market. A proper leadership often acts as the key to every successful business. The leaders are the linchpins in connecting the employees, level of performance and productivity of the organization (Loveys 2015). The report shows path toward the growth of new occupational standards. The study also provides skills and qualities of a successful leader in a flourishing business. The CEO of Aston Martin is chosen whose leadership skills and qualities are analyzed based on the theories of leadership. A literature review on the leadership skills are given in the report, which is followed by a critical analysis of the leadership skills of Andy Palmer. 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